Shimona Chadha has been appointed as the Chief Marketing Officer of the company known as Persistent, a leading technology company based in the US which specializes in the digital engineering and modernization of large organisations. In this key position, Shimona will spearhead the marketing of Persistent across the globe making the company distinct to more customers.
Why This Matters
The captains of marketing such as Shimona are just like the seafarers of the ship. They go where the brand should move to and in what form it should be presented. They establish the most appropriate method of reaching people and ensure that the company is clear in addressing customers. A person with good marketing abilities can contribute to making the company develop faster, appeal to new customers, and establish a better name.
Who is Shimona Chadha?
Shimona does not have fresh feet in the marketing industry. She spent more than 20 years in business-to-business (B2B) and business-to-customer (B2C) b2b marketing teams.
- Previous Roles:
She was Vice President at HCLTech, heading marketing in North America. Before that, she worked with Vodafone Idea and Abbott, two well-known companies. - Big Wins:
At HCLTech, she used Generative AI to boost marketing efforts and make go-to-market strategies stronger. - Industry Recognition:
Shimona has received awards like:- Forrester’s Program of the Year 2025
- Stevie Award for Women in Business
- Inspiring Women in Business
- Leadership & Mentoring:
She co-chairs diversity programs at IAOP and mentors young professionals.
What She Will Do at Persistent
Persistent’s CEO, Sandeep Kalra, shared why Shimona’s joining is a big deal:
- She will shape the global marketing plan, aligning brand identity and business goals.
- She’s expected to drive market engagement through data-driven strategies.
- Shimona’s leadership will bring new ideas and strengthen the company’s focus on AI-powered platforms.
Shimona remarked that the global presence of Persistent along with its culture made this the right opportunity. Her goal is to increase revenues and enhance brand awareness all over the globe.
About Persistent Systems
Net income: 396 crore (an increase of 25.5 per cent year on year) It caters to sectors such as the finance, healthcare, telecom and technological sectors.
- Scale: 22,800 employees in 21 countries.
- Recent Performance:
- Q4 FY25 revenue: ₹3,242 crore (up 25% year over year)
- Net profit: ₹396 crore (up 25.5% year over year)
Persistent has also been reinforcing its management with new executives, both in strategy and operations, alliances and consulting, since late 2023.
What Shimona Brings to the Table
- AI & Gen‑AI Expertise
Her experience at HCLTech in building AI-powered marketing will help Persistent stay ahead in digital marketing. - Global Strategy
With experience across North America, Europe, and Asia, Shimona knows how to tailor messages for different markets. - Award‑Winning Campaigns
Her track record in winning prestigious awards shows she can deliver results—branding that works and marketing that converts. - Focus on People & Diversity
She supports inclusive leadership and mentors professionals, bringing a people-first approach to corporate growth.
Looking Ahead: What to Expect
- Smart Marketing Moves
Shimona will lead campaigns that mix digital ads, AI insights, content creation, and social media for bigger impact. - Stronger Brand Visibility
Expect Persistent’s name to appear more in top industry events, news, and maybe even in partnerships with top businesses. - Measurable Results
With her data-driven mindset, campaigns will be tracked for ROI, lead generation, and brand metrics. - Cultural Growth
Shimona’s support for mentoring and inclusiveness could boost employee engagement and innovation.
Final Thoughts
It is good that they have added Shimona Chadha as CMO at Persistent Her 20 more years of experience, success in marketing with AI, global view and people orientation make her a good option. Now that she is moving to New Jersey as a new chapter, she is going to help Persistent shine brighter in the world of technology.