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Competitive Intelligence: Enhancing Business Strategy for Success

In an ever-evolving business landscape, understanding your competition is essential to maintaining a competitive edge. Competitive intelligence (CI) offers valuable insights into market trends,...
B2B

Why B2B Customer Experience Matters More Than Ever in 2025

Recently, B2B firms have improved their CX a lot over the years. Even more dynamic and technological, the CX landscape in B2B will be an...
B2B

The Role of AI and Chatbots in Transforming B2B Customer Service

The AI-powered chatbots of recent years has re-imagined customer service for B2B marketing. As businesses all over the world strive to get more efficient, more...
B2B

The AI asset lifecycle: Managing AI for long-term success

Nearly two-thirds (65%) of the 4,470 leaders around the world surveyed for the Enterprise AI Maturity Index in partnership with Oxford Economics identified an...
B2B

9 Types of Positioning in Marketing

Have you ever wondered why certain brands just "click" with their audience whereas others are left on the sidelines? Often, it comes from the right...
B2B

The complete guide to B2B customer experience

B2B CX management can be drawn from B2C market as well. But there are B2B details that call for a different approach. Learn how to deliver...
B2B

Everything You Need to Know About RFP Best Practices

How to Choose the Right Agency to Get Your Marketing Project Started? So many to choose from, it can be a hard decision to make...
B2B

What Are Demographics in Marketing?

Demographics is an important part of your small business marketing campaign because it’s how you determine who the members of your audience are according...
B2B

10 Actionable Tips to Generate More Marketing Qualified Leads

Successful B2B lead generation means marketing qualified leads. In this post, we have talked about how to find MQLs and 10 helpful tips to...
B2B

The Data-Driven Future of AI in Marketing: Optimizing Strategies for Success

In today’s marketing, AI and artificial intelligence (AI) have redefined the ways in which organisations connect with customers, process data, and grow. But the...
B2B

How To Enhance B2B Marketing with Behavioral Analytics

B2B
Let B2B businesses unlock the full potential of behavioral analytics. Improve lead scores, increase understanding, and refine messaging for effective trade marketing. As with all...
B2B

E-way bill generation without B2B e-invoice details to be blocked from March 1

E-way bill generation without B2B e-invoice details to be blocked from March 1 Businesses with turnover above Rs 5 crore will not be able to...
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