Author: Cameron Ellis

The search used to end with a list of links. Increasingly it ends with an answer. Google’s AI Overviews and AI Mode, ChatGPT, Perplexity, and Copilot now summarize the web and cite a handful of sources. Everyone else gets nothing. For B2B brands the stakes are higher than traffic. Buyers use these tools to build vendor shortlists, and a brand that never appears in the answer is not on the list. This guide to generative engine optimization explains how AI answers choose their sources, separates what is proven from what is guesswork, and gives you a five-layer model for improving…