We all need a bit of positivity these days. After 18 months of a pandemic-induced slowdown, the US labor market is finally showing real signs of recovery.
But some industries, like Hospitality, Retail, and Leisure, are now experiencing a new set of challenges— attracting the workers they need to reopen and operate. It’s a candidate’s market, and the balance has shifted. Yes, candidates expect potential employers to vet them. But those employers are also facing scrutiny from that discerning audience.
After over a year of uncertainty, candidates now view employers in a different light. No longer are job seekers persuaded simply by the prospect of stability. From gig work to entrepreneurial pursuits, candidates are exploring new options and aren’t willing to settle for the first open role they see.
As an employer, you’re not just competing against other employers—you’re also competing against this emerging mindset. So, what should you do to attract candidates?
Use Your Brand to Create a Positive Candidate Experience
According to a study by Talent Board, three out of four US employees haven’t had a great candidate experience. As disheartening as that statistic is, it represents a massive opportunity. Employers must create a positive candidate experience to draw people to roles in a post-pandemic world.
In this eBook, we’ll outline the four pillars of an employer brand that’s optimized for talent acquisition.
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