Author: James Carter

Ask ChatGPT for the best tools in your category twice, and you will often get two different lists. Ask Perplexity the same question, and you may get a third. That is the core problem with AI visibility tracking: the thing you want to measure does not sit still. This guide shows a method that works with that randomness instead of ignoring it. You build a panel of real buyer prompts, run each one several times across the engines your buyers use, and measure rates rather than positions. You can run it in a spreadsheet, and the same metrics carry over…