SEMrush, the world’s leading digital marketing platform, has become the first to launch its AI Visibility Index today according to the company, a first of its kind measurement metric designed to transform Brand Discovery in enterprise business. Constructed to keep an eye on and streamline the emergence of brands on search engines, artificial intelligence-driven platforms, and social ecosystems, this novel index will rewrite the guidelines of visible internet searches in an era of artificial intelligence.
A Game-Changer for Brand Discovery
The initial discovery of the brand to the consumer, known as the Brand Discovery, which involves the initial encounter, surfing, and retaining, has been the principal marketing foundation. However, the online world has changed drastically in light of AI-based search, voice recognition, and algorithm feeds.
The AI Visibility Index provided by SEMrush is the direct answer to this task. The index is based on using natural language processing, machine learning, and sophisticated data analytics to give an overall rating of how easily a particular brand can be discovered on various online platforms.
Key performance indicators (KPIs) include:
- AI Search Presence: Tracks how frequently a brand is surfaced in AI-powered search results, like chat-based answers or generative snippets.
- Cross-Channel Authority: Evaluates the consistency and impact of the brand by search, social, and voice channels.
- Competitive Benchmarking: Ensures businesses have the real time visibility against industry competitors.
Today, in an AI-driven world, Brand Discovery does not just mean being ranked on Google anymore, said Olga Andrienko, the VP of Brand Marketing at SEMrush. Conversational artificial intelligence, intelligent assistants, and social algorithms help consumers discover brands. All these signals are represented by our AI Visibility Index, which provides marketers with one metric that they can act upon.
Why Brand Discovery Needs a Rethink
Last years, online success was measured by the closeness in rankings in search engines and by visibility of keywords. However, AI chatbots, generative search and inflation of video have broken the sea of discoveries. Gartner (2025) is carrying out a study in which 58 percent of consumers often face new brands when using AI-driven suggestions, rather than via standard search.
Enterprises need to comprehend the appearance of businesses as the discovery progression varies to all customers. The new index of SEMrush will help to provide the answers to the following crucial questions:
- Is the brand surfaced in conversational AI answers?
- Does it appear in voice-assistant queries?
- In how many places and ways does it appear on social platforms where it gets determined what people see?
With the combination of these and more aspects the AI Visibility Index presents the real-time snapshot of visibility that is guided by the contemporary discovery habits.
Those are the essential characteristics of the AI Visibility Index
- Unified Visibility Scoring
The consciousness of a brand is rated out of a constantly updating dynamic score using a proprietary algorithm built upon search engine, social media, and AI-enhanced content feed data. - Predictive Insights
Machine learning models predict the potential impact of the change in strategy or season on a brand in discoverability. - Competitive Dashboards
Businesses are able to be compared to the important competition in terms of visibility and see the gaps and open places to improve. - Actionable Recommendations
AI-generated tips assist Marketers in improving the quality of content, metadata, and thereabouts to achieve their successful Brand Discovery.
Enterprise Applications
AI Visibility Index can be utilized especially by major organizations dealing with multi-dimensional digital environment. The tool can enable marketing teams to:
- Optimize Omnichannel Campaigns: Balance all three strategies of paid, earned, and owned media.
- Strengthen Brand Consistency: Be cohesive in search, social and conversational platforms.
- Boost ROI: Make investments in the channels having the most significant effect on Brand Discovery.
Although only pilot programs have been reported so far, early adopters in the retail sector, technology, finance industries have, in fact, documented improvements in their organic reach, acquisition of customers.
Expert Commentary
AI Visibility Index is considered by industry analysts a timely innovation.
Consumers no longer find brands using the traditional metrics of SEO, according to Alicia Monroe, a senior analyst at Forrester Research. The new measure taught by SEMrush that Brand Discovery occurs on a multi-layered network of artificial intelligence experiences. Enterprise marketing is taking a vital next step.
This feeling is also reflected in an increasing amount of opinion: it seems that brands that do not develop services centered around AI will lose market share to more nimble competitors.
The Big Question: artificial intelligence and the future of discovery
The introduction of SEMrush AI Visibility Index is into a boom of AI use in marketing technology. AI is fast transforming brand reach, with generative content tools replacing advertising and predictive analytics replacing cognitive marketing.
For enterprises, this means that Brand Discovery must account for:
- Conversational AI: ChatGPT, Google Gemini, and Microsoft Copilot merge as alloys to prison.
- Voice Search Growth: Smart voice assistant speakers remain a way that search is being transformed.
- Algorithmic Social Feeds: TikTok, Instagram, and YouTube are the most common examples of content that utilizes AI to recommend it to users.
The new index of SEM is designed in such a manner that all these dimensions are measured and so that an enterprise does not follow the discovery trends but leads them.
Decreased Implementation and Decreased Accessibility
The AI Visibility Index will fall under the enterprise version of SEMrush, priced by the enterprise depending on its size and data requirements. The platform offers:
- Custom Dashboards tailored to brand objectives
- API Integrations for seamless use with CRM and analytics systems
- Automated Reporting for cross-department collaboration
The first enterprise clients are able to request access to beta in October 2025 and complete the rollout in Q1 2026.
Marketer Implications of Strategic Implications
The AI Visibility Index single-handedly gives the marketing leaders one place of thrust of understanding and improving Brand Discovery. Key benefits include:
- Determining poor performing content or channels.
- Identification of opportunities within emergent AIs search spaces.
- Content Strategy Matching the audience discovery trends.
Such insiders may be used directly in campaign planning, budget allocation and executive decision-making.
Key Takeaways
- Revolutionary Metric: SEMrush introduces the AI Visibility Index to measure and optimize Brand Discovery in an AI-driven world.
- Holistic Measurement: The visibility of the search, social, voice, and AI conversational platform.
- Enterprise Focus: The venture developed to assist big business organizations in their effort to remain competitive in the dynamic digital environment.
Action-Oriented: Action-oriented gives predictive information to the marketers and offers practical recommendation.