This has taken a new turn that is about to transform marketing as the world giant in the next-generation digital services and advisory company, Infosys has announced its strategic partnership with the well-known creative software company, Adobe. The team expects this joint effort to leverage the capabilities of Artificial Intelligence (AI) to advance marketing efforts to personalise, efficient and effective experiences to businesses across the globe.
Introduction to the Collaboration
Infosys and Adobe have partnered to promote use of AI technologies in marketing practices so as to allow businesses to provide personalized experiences to customers. With the combination of the creative tools developed by Adobe and AI and digital technologies offered by Infosys, the partnership aims to increase customer engagement, simplify the marketing process, and grow businesses.
Partnership goals
The main objectives of such union are:
- Personalization: Achieving this by using AI to develop personalized marketing material that appeals to the personal taste of specific customers, and thus, drives a higher engagement and conversion levels.
- Efficiency in Marketing Operations: Running operations that weaken marketing infrastructures which saves money and makes businesses do more with less.
- Fueling Business Expansion: Applying evidence-based measures that do not only draw customers, but also keeps them coming back, guaranteeing future revenue increases.
AI in Transformation of Marketing
The uniting factor between the two is the use of AI in marketing. AI allows marketers to build a large data to be able to analyze to understand how their customers behave, where the trends go and to be able to automate the writing of the content. This will result in better decision making and capability to upload appropriate contents which are relevant and in time.
Real-World Impact
Initial applications of this use of AI have shown some success so far. Firms using these technologies have recorded tremendous changes and these are:
- Increased Customer Engagement: Well-targeted messages have brought the rate of engagement with marketing schemes.
- Improved Conversion Rates: Customized marketing solutions have led to increase in the number of leads who became customers.
- Enhanced Customer Retention: Businesses have realized they can retain customers over some time by dishing out content that interests them.
Looking Ahead
Infosys-Adobe tie-ups can be the new model in the marketing sector. With AI constantly developing, it will create an even deeper integration into the marketing strategies giving business more possibilities to engage their audiences successfully.
To sum everything up, this partnership is a huge stride in the digitization of marketing. With the strength of AI, Infosys and Adobe are not only transforming the way companies are selling their products and services but are transforming the future of marketing as well.