In an effort to complement its ability to do video marketing, Oktopost, top B2B social media management platform company has revealed a strategic move of acquiring another company, Milk Video, to advance the effort of making video editing easy among marketers. The acquisition will enable B2B marketing teams to produce more effective and interesting content to keep up with the increased need of scalable video technologies in social media platforms.
About the Acquisition
The fact that Oktopost has acquired Milk Video fits into its strategy to offer the most complete social media management solutions to B2B marketers. Oktopost by integrating the functionality contained the technology of Milk Video aims to allow marketing teams to turn long content, like webinars, interviews and testimonials, into catchy short video, ultimately appealing to their audience on channels like LinkedIn and Instagram.
The Chief Executive Officer and Co-founder of Oktopost, Daniel Kushner stated, saying that in B2B marketing, attention is currency and short-form videos present the means through which they make it earnable. Whether you are a social media manager, content marketer or a brand yourself, there are quick and easy methods to create scroll-stopping videos out of long-form content.
Strategic Objectives
The following are the key perquisites of this acquisition:
- Improve Content Production: To give the marketers the tools to generate short-form videos effectively, easy, cost-efficiently converting long-form content into simpler, more entertaining short-form ones, i.e., to seize more content and make them be accepted more.
- Streamlining Video Editing: Efficient video editing process so that marketing groups can focus more time on strategy and creativity, rather than time on video editing.
- Expanding Social Media Reach: Through enabling brands to create content customized to be used across different social media sites, brands will have a broader capacity to interact and reach more people via social media.
Technological Integration
The technology behind Milk Video takes advantage of the complex AI algorithms to automate video editing, so it can be used by any marketer with no video production skills in mind. Its incorporation into the platform of the Oktopost will provide the users with video creation features in their routine social media management processes.
Industry Impact
This acquisition will place Oktopost in the perspective to support the growing popularity of video content in a B2B market. With video still leading the digital marketing strategies, this transition enables Oktopost to provide a more comprehensive platform that would answer the issues these marketers are encountering when it comes to content creation and distribution.
Future Outlook
As it moves forward, Oktopost intends to keep extending its features to ensure B2B marketers can manage in this ever-changing digital environment. Milk Video has worked on the technologies, which should improve the platform developed by Oktopost and provide customers with more active and efficient tools to promote engagement with their audiences and business.