With how fast the world moves today, marketing has changed and now includes much more. It’s all about developing special connections with your customers by making experiences unique to them. Anindita Veluri, Director of Marketing in India at Adobe, is leading this process of change. With his experience in marketing and technology, Veluri is now overseeing Adobe’s steps to eliminate old-school separations and find new ways for brands to reach people.
How Adopting a Single Marketing Approach Can Benefit the Company
For a long time, marketing teams focused just on campaigns and the messages to share. Veluri believes that today, in any business, marketing should act as a coordinator that binds every team together. According to her, crossing the barriers between different areas helps create an effective strategy that meets the business’s objectives. By encouraging departments to cooperate, Adobe guarantees that each customer contact stays the same and makes a positive difference.
Innovation can be supported by using modern technology.
Nowadays, technology is very important in forming and carrying out marketing strategies. Veluri believes that AI and ML should be included to make customer experiences better. Using such tools as Adobe Experience Platform and Adobe Sensei, Adobe analyzes customer information and displays the right content as people view a website. This strategy helps brands to expect what customers require and answer those needs as fast as possible.
The Advantage of Personalization
These days, personalization has become a standard part of the shopping experience. He points out that nowadays, customers want unique experiences that are in line with their own interests. Thanks to data analysis, Adobe helps companies design individual customer experiences throughout their interactions. This kind of personal touch increases people’s enjoyment of the brand and keeps them loyal.
Protecting Privacy and What is Proper for Marketing
Because we depend heavily on data now, ensuring it is used properly and private is very important. Veluri emphasizes Adobe’s effort to be responsible when handling data. Nadia points out that each time a consumer clicks, he or she shows trust and companies must take this seriously. Adobe’s policies focus on getting customer permission and transparency, so that users’ data remains well-protected.
Creating a Team That Values and Represent a Range of People
Diversity and inclusion are a major focus in how Adobe markets its products. According to Veluri, having a variety of employees makes the company’s marketing ideas more novel and useful. She works to help women in technology and marketing succeed, appreciating what they offer the industry. Different initiatives are carried out by Adobe to involve and support different kinds of employees, creating an inclusive atmosphere where all can grow.
The field of Marketing will always keep changing.
Since the marketing world is always growing, Veluri is focused on staying up-to-date. She sees a time in which marketing uses technology, data and creativity together to offer impressive experiences for customers. Adobe uses change and innovation to take the driver’s seat in shaping marketing for the world of digital media.
Conclusion
Anindita Veluri’s approach at Adobe India proves that bridging different teams and introducing new technologies can greatly improve a marketing strategy. By working as one team, giving importance to personal experience and staying ethical, Veluri is refreshing the way brands reach their audiences. Because the digital environment is always developing, her ideas remain a standard for marketing in the future.