What Is Organic Marketing?
Organic marketing entails creating and converting leads without the use of paid advertising and increasing website traffic. This long-term strategy’s main objective is to raise awareness of your brand. You will become a leader in your niche by giving your audience helpful, insightful information instead of advertisements.
The following categories of content are frequently included, but they are not required:
- Blog posts
- Bylined web articles
- White papers and eBooks
- Case studies
- Social media posts
How to Create Leads Using Organic Marketing:
- Grow Your Resource Hub
Focus on your knowledge base, which consumers rely on, and provide data for search engines to crawl if you want to be one of the 60% of marketers who use the content for lead generation. Internal linking combined with the publication of various types of content (see above) creates an ecosystem that caters to multiple personas throughout the customer journey. When your website has a lot of well-chosen, high-quality content:
- Search engines expose your website for queries from your audience, boosting web traffic and conversion rates.
- Users are more likely to engage with your material regularly and go down the funnel if they perceive value in your resources.
- Returning visitors who link your brand with knowledge could distribute your information on social media, boosting social proof and broadening your audience.
2. Write Content for Readers First
For your viewers, writing only to please your SEO tools will not be considered quality. If you want to convert your human readers, therefore make sure your published content satisfies their demands and useful purpose. You should be able to address search engines’ algorithms and your prospects’ curiosity by combining SEO tools with a high-quality writing solution.
For example, you can:
- To find out what your consumers are searching for, use tools like SEMrush, and include that information in your content briefs. Long-tail keywords, blog topic suggestions, inquiries, and PAA chances that target audience segments may all be found using other free sites.
- Use your sales and account management teams to identify concerns and issues that clients and prospects have in common.
- Instead of basing your keyword structure on broad notions, try to motivate readers to utilize the goods or services you’re selling. You may use “summer landscaping ideas” as an example in place of “excellent landscaping.”
3. Prioritize Thought Leadership Regularly
Publishing thought leadership content frequently and consistently is your doorway into gaining all three of the E-A-T traits, as well as establishing your expertise and trust. This doesn’t only include publishing a glossary of terminology or copying an article from a successful rival. You should experiment with :
- A range of content forms that may help you establish your authority and provide readers takeaways they can put into practice, such as pillar pages with subject clusters, case studies, white papers/eBooks, and industry newsletters.
- Enhancing the online visibility of your SMEs, salespeople, and C-suite leaders. Release articles with their bylines and advertise them on social media.
- Utilizing natural, long-tail keywords in your content while avoiding overuse that can make Google (and your readers) think that your published work is unreliable.
4. Streamline Your Content Production Process
You’ll probably be rushing to produce whatever material you can if you don’t have the time to plan, carry out, and evaluate your lead creation strategy. The process of creating content can be shortened to better respect your time, allowing you to schedule and commit to the aforementioned tactics and generate more leads. It is possible to manage excellent writing, editing/proofreading, and optimizing in other ways. These procedures can be streamlined to save time by doing the following:
- Plan your content calendar out at least a month in advance, but ideally a quarter.
- Outsourcing your SEO keyword research and article generation.
- Consistently monitor content performance to guide topic selection and determine which legacy content needs to be updated.