The marketing trends that will dominate in the next 12 months will include customer experience, employee engagement, and content visualization will be the three main marketing themes.
COVID-19 epidemic, marketers adopted digital transformation more than ever in the past year as they adjusted to the dynamic virtual and hybrid corporate environments. Then, as nations tentatively reopened and more people ventured outside some businesses noticed declines in the virtual interaction and internet traffic they had been relying on.
It’s not always simple for marketers of any skill level to keep up with these changes. But it’s important to stay ahead of them if you want to succeed in the fast-paced world of marketing and keep your audience engaged.
Let’s now look at the top 11 marketing trends that will work brilliantly for your company:
- Organic SEO: The practice of increasing organic website traffic through SEO will always be relevant in the realm of internet marketing. All firms that wish to carve out a reliable, flourishing area for themselves online must go organic. A wide range of practices is required for organic SEO, including blogging, closely monitoring keywords, developing mobile-friendly websites, creating long-form content, using artificial intelligence algorithms, etc.
Inclusive Marketing: One of the marketing holy grails of today is when companies produce concise, impactful content that fundamentally matches the ideals upheld by diverse communities. According to market research, people increasingly favor brands that “do what they preach.” Being respectful of values is now expected in order to run a successful business, regardless of race, gender, age, or money. This is what inclusion is all about. Additionally, the most effective strategy for reaching a far broader and more varied pool of potential clients is inclusive marketing.
- Branded audio content: The visual component of branding is still at an all-time high, but the audio channel is also quite powerful. Social media audio and podcasts raise brand exposure, which aids in marketing. Even search engines increasingly give audio material a ranking. The best illustration is the usage of podcasts, which may greatly increase brand familiarity and awareness among the general public.
- Voice search optimization: Nearly 48% of people are now switching from traditional web searches to voice searches. Long-tail keywords are more specifically targeted in voice search optimization. It is more intent-driven, as evidenced by the prevalence of question queries with the word “why” today. People might type, “How to clean a soiled leather shoe,” for instance. rather than just leather or soiled shoes. The way people search has evolved.
- Video marketing: With the introduction of services like Instagram reels, Facebook Watch, TikTok, YouTube shorts, and others, the demand for video content has skyrocketed. According to experts, video marketing is the way of the future and will become more popular in 2022. If you want to make more brief videos, that’s great because Instagram tends to favor supporting reels more than anything else. More video content, particularly tailored video content, will be employed in email marketing efforts in the future.
- Virtual Reality and Augmented Reality: Future technology will be virtual reality. It will be a resounding success in the upcoming years. With VR and AR, marketing will take on a whole new meaning. VR and AR will be essential components of 360-degree marketing coverage. Topshop, Oreo, Sephora, and IKEA have already effectively used this high-end technology to expand their reach.
- Influencer marketing: One of the marketing trends that are now expanding the fastest is influencer marketing. The foundation of this movement has been a variety of social media platforms. Fans of influencers have rapidly increased in number. The best results from influencer marketing come from social media networks that routinely provide video content.
- Artificial Intelligence (AI) and machine learning: We are living in the era of AI and machine learning. They now extend to marketers in addition to just coders. The marketing industry is dominated by human behavior. To improve marketing campaigns, AI and machine learning can help discover customer preferences.
- Live streaming: Customers have been shown to interact with brands through live broadcasting. Brands may exhibit their goods and core values to customers with the aid of live streaming. This promotes building trust. Customers these days enjoy the visual appeal and feel more at ease making purchases when firms display their products in-depth.
- Conversational marketing: The foundation of conversational marketing is one-on-one, real-time communication through many media. Interacting and customizing online, it enables you to strengthen client relationships and enhance your online customer experience. These customized dialogues are made possible via live chat, chatbots, and messaging applications.
- Personalization: A dedication to and movement towards personalization is what underpins all developments in digital marketing. Simply put, in 2022, spread your message as widely as you can work. Personalizing your marketing efforts increases engagement, generates debate, and draws in new clients. The popular SpotifyWrapped feature, which creates a buzz each year, is a terrific example of personalization. Making the most of your data and analysis while acknowledging the importance of design can help you personalize your marketing strategies.