Omnicom Media Group (OMG) one of the most reputable media services networks in the world has hired Shikhir Kapoor as General Manager Performance Marketing. The appointment signifies the strategic initiative of OMG to enhance its performance marketing and complement its leadership team owing to the increase in the demand of data-driven media solution.
Kapoor is a marketing veteran who has spent more than 15 years of his entire career in digital and performance marketing fields, and he will lead the performance marketing efforts of OMG, both in terms of the clients and platforms and markets.
A Strategy Leadership Addition
It is considered as a significant step taken by the Omnicom Media Group to expand on the performance marketing services through search, social, programmatic, and e-commerce platforms with the appointment of Shikhir Kapoor. Kapoor has a successful experience of implementing measurable ROI, client growth and performance-driven campaign strategies.
“Kapoor said, I am excited to be part of the Omnicom Media Group when performance marketing is moving very fast with the assistance of AI, automation, and real-time insight. I will then concentrate in developing scalable performance solutions, which will result in actual business results to the clients we serve.”
Industry experience/Background
Before becoming a part of OMG, Shikhir Kapoor served as the leader of some of the leading digital and media agencies. His career consists of working in the following positions:
- Performance Marketing Strategy
- Client Acquisition and Retention
- E-commerce Advertising
- Omnichannel Attribution Models
- AI & Automation in Ad Optimization
He has partnered with programs of diverse industries, such as retail, FMCG, tech, finance, and direct-to-consumer brands, making them grow faster in digital terms due to the implementation of performance-driven strategies.
Kapoor is also credited as being the pioneer behind innovation in measuring campaign and creative experimentation as well as audience analytics.
All focus of Omnicom is on performance marketing.
The Omnicom Media Group which is a part of the Omnicom Group Inc., has in the past couple of years evolved largely in terms of their digital and performance marketing. As customers require more accountability and efficiency in their media spendings, OMG has invested in talent, partner and platform to stay in the frontline in terms of performance-based media planning.
Kapoor was brought onboard when the agency is planning to redouble its effort on such areas as:
- Paid Search and Shopping Campaigns
- Performance Social (Meta, TikTok, LinkedIn)
- Programmatic Buying and Optimization
- Data-Driven Creative
- Real-Time Analytics and Dashboards
- E-commerce Growth Marketing
“A spokesperson of Omnicom media group said that Shikhir’s experience and strategic thinking will help them in progressing the professional services of performance. His leadership will assist us in making our services smarter, faster and more effective to our clients.”
What This Means for Clients
Being headed by Shikhir Kapoor, the performance marketing department, the clients of OMG will receive:
- Enhanced ROI tracking and campaign optimization
- Faster turnaround on digital initiatives
- AI-enabled targeting and personalization strategies
- End-to-end performance marketing planning
- Advanced integration across media channels
One of Kapoor mission is perceived to focus on mentoring performance teams and converging performance approach of OMG to its different agency brands which are OMD, PHD, and Hearts & Science.
Industry Outlook
The appointment is also in tandem with a wider industry focus with outcomes-based media with greater interest being given to better measurable and outcome-oriented media in the agencies. With brands moving their budgets to media where there is clarity of performance and where the performance of media is reported real-time, agency leaders with robust digital resume are becoming unavoidable.
“The performance marketing is no more a silo; it is the pivot around which brands create relevance, develop business, and nurture customer relationships, Kapoor said.”
Closing Thoughts
The promotion of Shikhir Kapoor to General Manager – Performance Marketing is one more important milestone in development of Omnicom Media Group toward performance- and data- driven marketing. Experience and the reach of OMG make the agency able to provide measurable business results as the digital advertising world becomes more complex.
As the performance marketing moves to the front line in the media market, leaders such as Kapoor will be obliged to lead the innovation and accountability that the clients are now demanding.