With how fast the world moves today, marketing has changed and now includes much more. It’s all about developing special connections with your customers by making experiences unique to them. Anindita Veluri, Director of Marketing in India at Adobe, is leading this process of change. With his experience in marketing and technology, Veluri is now overseeing Adobe’s steps to eliminate old-school separations and find new ways for brands to reach people. How Adopting a Single Marketing Approach Can Benefit the Company For a long time, marketing teams focused just on campaigns and the messages to share. Veluri believes that today,…
Author: Alivia
There has been a major development in the digital marketing industry as Pyxl, a top company, bought Cobble Hill, a popular creative agency. Combining Pyxl’s data knowledge with Cobble Hill’s creative side is what this merger is aimed at. The alliance offers a full range of services that keep pace with the world’s changes in business. About Pyxl Ever since it was founded in 2003, Pyxl has been leading the way in digital marketing. Thanks to its expertise in data analysis, user-friendly websites and new software solutions, Pyxl has helped dozens of brands become more visible online and get results.…
The digital news site Business Insider has said that it will let go of about 21% of its staff. According to Peng in a company memo, this decision is because of the difficulties caused by changing traffic patterns and people turning more to AI tools to read news. Learning About the Layoffs Reducing the team was a result of a combination of various circumstances. Traffic Sensitivity: In growing revenue by double per visit over the past two years, Business Insider is largely reliant on web traffic. The majority or around 70%, of its revenues depends on how people use the…
With an aim to strengthen its integrated media operations and grow in a competitive market, Dentsu, a worldwide leader in marketing and advertising, has given three senior roles in its Media Practice. Get to know the new people leading our country. Sean Reardon heads the Media Practice for Dentsu Americas. Sean Reardon will be taking on the role of CEO of Dentsu Americas’ Media Practice. For the past 25 years, Reardon has worked in advertising and media and prior to this was the U.S. and Global CEO of MiQ. He has led teams at Publicis Groupe’s Zenith Media USA, Moxie…
For years, the CMO was mostly responsible for brand strategy, advertising and interacting with customers. Over time, companies have started to revise what this role means, resulting in many newly created positions that handle a larger range of tasks. Such changes mirror the way marketing is changing in the digital era. Why Are Companies Replacing the CMO? Several reasons drive the change from the old CMO role. Integration of Digital and Technology: As all backgrounds converge in the digital era, leaders are expected to handle the differences between marketing, technology and data analytics. Holistic Customer Experience: Providing a great experience…
Nowadays, businesses with fewer than 500 employees rely more on sites like Facebook, Instagram, LinkedIn and TikTok to reach new customers. New research by LinkedIn and TNS indicates that 81% of small and medium-sized firms rely on social media to grow, reaching their marketing goals at a rate of 94%. Why SMBs Should Use social media Using social media, SMBs can market to many people easily and at minimal expense. Facebook and Instagram provide businesses a way to present their products, speak with customers directly and share their brand name, all at a small cost for marketing. This approach is…
AI is changing digital advertising, thanks to Google’s integration of AI into their ad products. At the event in 2025, Google presented a set of AI tools aimed at better handling ads, targeting users and increasing success on their platforms. Google’s goal with these innovations is to make advertising both easier and more successful for advertisers using its powerful AI and information. Ad Creative AI-Based Tools With Google’s new tools, advertisers are able to create great ad content with very little work. If an advertiser provides a basic word prompt, generative AI can create headlines, descriptions and images by itself.…
Publicis Groupe, a top communication and marketing provider worldwide, has stated that it has bought Captiv8, a California influencer marketing company. The purpose is to give Publicis a stronger footing in an expanding influencer marketing sector as part of their overarching digital overhaul. About Captiv8 Since its founding in 2015, Captiv8 helps brands partner with influencers to make sure marketing is genuine and effective. Its AI capabilities allow brands to easily find, oversee and check their success with influencer partnerships. Since it has access to over 15 million creators, Captiv8 has helped many major brands run successful advertising campaigns in…
In a big step to grow even further in the Middle East and North Africa (MENA) region, Omnicom Media Group (OMG) has brought its influencer marketing business together under the Creo brand. This decision is about giving clients an easier and more seamless way to work with influencers, using data, smart tools, and a full set of services all in one place. What Is Influencer Marketing? Influencer marketing means working with people who have a big online audience to help promote products or services for your brand. These influencers, from famous people to regular folk with smaller followings, can really…
In a big development that aims to help internet marketers, AutoNoMail has just launched a new website filled with helpful resources and an array of email marketing services. This launch hopes to give marketers the help they need to make their online presence stronger, connect better with their audience, and grow their business. What Is AutoNoMail? AutoNoMail is a tool that helps internet marketers quickly set up and manage their email marketing campaigns. The platform has a lot of useful features that help people set up and take care of their websites, making it a great choice for people just…