The AI-powered chatbots of recent years has re-imagined customer service for B2B marketing. As businesses all over the world strive to get more efficient, more engaged with their customers, and provide real-time assistance, AI has come into its own as a game-changer to transform how businesses work with their customers. Automation, personalized support and quick replies are some of the advantages that AI chatbots can bring to customer service strategies for B2B. But what are these innovations doing to customer experience and why should B2B marketers be looking? We will be covering in this blog how AI powered chatbots are transforming B2B…
Author: Alivia
Search engine optimization (SEO) is still the driving force of organic traffic generation and online visibility, even as the internet grows more complex. But SEO is not a one-size fits all. As we near 2025, the future of B2B SEO is radically changing. The evolution of new technologies, search habits, and algorithms means B2B marketers are in the lead when it comes to remaining competitive in the search engines. In this blog, we are going to learn about B2B marketing 2025 SEO trends and techniques. Let’s dive in to see how search has changed, tools and technologies that are changing SEO, and how B2B…
Programmatic advertising has many different ways to reach your target customers such as audience/demographic targeting, contextual/keyword targeting, behavioural targeting, geotargeting and remarketing. The right targeting type for your campaign will be based on several factors like product, customer data, industry and ad purpose of the ads. It’s not just about getting prime-time TV slots, which used to be very expensive and drew in unqualified viewers to conduct paid marketing campaigns. But now programmatic ads have changed the game, because now you can target your ideal buyers with just a few simple questions about them. These data point to which programmatic ad targeting campaigns…
Nearly two-thirds (65%) of the 4,470 leaders around the world surveyed for the Enterprise AI Maturity Index in partnership with Oxford Economics identified an investment return on AI. Yet only 23% gained more than 15%. C-suites worry about regulations, data security, and intellectual property. Solving these problems will require AI governance to be clear and AI asset KPI’s to be tracked over time. Some companies are already doing so and considering AI as a strategic asset, but more work remains before AI receives the same care it deserves with other strategic assets. There should be a focus on AI lifecycle management, keeping model…
Attacks, Software and Platform vulnerabilities, Malware and Misconfiguration problems all threaten to endanger an organization’s private, sensitive or proprietary information. Yet technologies referred to as unified threat management (UTM) can easily be implemented with virtualized or appliance-based tools for end-to-end security management. Providing regular updates; monitoring and management services; and essential security research and intelligence data, you will have your company’s cybersecurity up to a much higher level. What we’ll do is look at how to build defences using UTM and how to build good security policies to deal with a wide range of threats. What is unified threat management? Unified threat…
The other half of the success story is getting your business to the people that need your products and services. For many companies this means appearing in search results and making it convenient for users to visit their website, access their contact details, read customer reviews, and get directions to their premises. Google Business Profile is the missing piece of technology that businesses need in order to achieve all of this and more, and it’s as simple to install as reading this guide. So, what is Google Business Profile? Google Business Profile — this is a free service that every small business…
Have you ever wondered why certain brands just \”click\” with their audience whereas others are left on the sidelines? Often, it comes from the right marketing positioning. Think about it: stand-out brands took the time to create a place for themselves in the eyes of customers, to stand out from the rest of the pack, and resonate with consumers’ values. We’ll discuss the positioning in marketing, and where each of them can be deployed to create a brand that draws people in and survives, in this blog. What is Positioning? Positioning in marketing is the intentional, targeted attempt to build a brand, product,…
B2B CX management can be drawn from B2C market as well. But there are B2B details that call for a different approach. Learn how to deliver the perfect B2B customer experience with our best practice guide. You’ll find the best practices for each phase of a Customer Experience initiative from collecting feedback from the customers to reporting the results and putting them into action in this best practice guide. These best practice snippets have been collated by CX specialists at the most prestigious B2B brands such as Change Healthcare, Johnson Controls and Tetra Pak, and some of the best-respected professors and consultants in…
How to Choose the Right Agency to Get Your Marketing Project Started? So many to choose from, it can be a hard decision to make on which organization to go with. Whether it’s for marketing services or any other services, you can simplify and be sure of your choice by creating an RFP. This blog will share with you our RFP best practices so you know you’re pitching your A game. What is an RFP? Let’s start from the beginning. The most valuable use of an RFP if you’re looking to hire an agency or a freelancer to do marketing work for you.…
The more organisations expand, the more internal data there is. Workers could be drowning in data. This causes a lack of clear communication, and it is not getting to all employees; it’s harder to find the useful information. Workers today need information that is portable and easy to read. The traditional repositories (such as wikis at companies) are not always up to the task of delivering on these new demands. This disconnect means handling a mix of documents from different office suites, such as Google’s and Microsoft’s, and also being on top of posts on other sites. One solution turns out to be LLM…