Advertisement is no longer confined to the pages of the newspaper or television, but rather a living and breathing thing that’s constantly evolving through digital space. Animation is one of the main reasons for this shift. From highly visual motion graphics to fully immersive 3D environments, animation in advertising has come a long way and is now one of the main strategies that companies employ to communicate with their audiences. But what’s in advertising animation? Let’s see how this style is predicted to impact advertising going forward. The Adoption of Animation in Advertising Animation for advertising is nothing new. The first was animation, used…
Author: Alivia
Old systems can be smudged ghosts of a bygone era, you have an old machine. But progress costs money, and replacing them means toting around years of old technology. Transactions are still transferrable on the old mainframe. But due to technological change so quickly, putting these older systems in new settings is now required by almost all companies. This article will explain how you can migrate legacy systems and what to look for along the way. What Is Legacy System Integration? Legacy system integration synchronises legacy systems to the current platforms and applications with full functionality retained. The consolidation allows companies to build on…
Meta is easing its moderation regulations and brand safety and ad revenues are questioned. What are these developments going to do for Facebook and Instagram’s brand value with advertisers? Here is an excerpt from the latest piece by Andrew Hutchinson of social media Today on the potential consequences of Meta’s content moderation crackdown as well as how the company would have been faring at X (Twitter), when Elon Musk slashed internal moderation staff. It cost X 60% of its ad revenue because the platform, according to various reports, no longer seemed brand-secure. Meta’s updates, with their removing of some bans on offensive…
We will see in this blog, B2B event marketing, its various forms, its pros and cons. Learn about the potential of event marketing in relationship development with prospects and customers, leads and ROI. Learn about how event marketing strategies can make the most of your events. B2B event marketing helps you leave an impression on potential customers and establish connections through helpful dialogues. Event marketing is not only about getting noticed but it is also about showing your product/service a little different and your own. It is a great way to promote your business to lots of people in short period of time. This…
Become the best B2B programmatic advertisers and get your ROI to the max. Learn the best practices on how to create the right campaign — targeting strategies, optimizing your budget, etc. Programmatic advertising is changing the way companies sell themselves. B2B programmatic advertising helps companies automate their campaigns and better reach their customers to achieve better ROI. Global programmatic advertising market was $451.3 billion in 2021 and projected to grow at a CAGR of 35.8% during 2022-2031, and $9473.3 billion by 2031. In this blog, I’m going to be talking about B2B programmatic advertising and how companies can use this technology to…
Keeping enterprise projects alive doesn’t just mean one person on the job — it also means cross-functional cooperation. But why is interdepartmental collaboration so important? How can it work for project managers, executives at the top and members of the board? This post will walk you through the main benefits, common pitfalls, and best practices of cross-departmental collaboration and how using the right techniques can make things more successful. What is cross-departmental collaboration? Cross-departmental collaboration – Teams from different departments work on the same issue. It’s not like the old model of each department doing their own work. Rather, it entails sharing and open…
Email is also a way to reach your most engaged customers since they have opt-in to hear from you. Inboxes never stop bursting but the holidays are a time when your customers will be dipping into their inbox for offers and gifts. How to create a holiday email plan, some suggestions and examples for your emails, and how to make the most of each email. What You Should Have for Your Holiday Email Plan Whether you already have a mailing list or you are launching your own, email is a powerful marketing strategy especially over the holidays. Make sure to collect mailing…
For product managers, creating an effective product battle card is essential for empowering your sales team. This tool not only provides concise information but also helps your sales representatives navigate competitive landscapes and engage potential customers more effectively. In this article, we will explore the significance of a product battle card, the key components involved, the steps to create one, and how to implement and measure its impact within your sales process. Understanding the Importance of a Product Battle Card In the fast-paced world of sales, having clear and accessible information about your product and its competitive advantages is crucial.…
In an ever-evolving business landscape, understanding your competition is essential to maintaining a competitive edge. Competitive intelligence (CI) offers valuable insights into market trends, customer behaviors, and competitors\’ strategies. This article explores effective CI techniques that can enhance your business strategy and drive success. Understanding Competitive Intelligence Competitive intelligence is the process of collecting and analyzing information about competitors, market conditions, and industry trends to inform business decisions. Unlike business intelligence, which focuses on internal data, CI aids in strategic planning by offering insights into competitors\’ strengths, weaknesses, and potential future moves. It involves a blend of qualitative and quantitative…
Recently, B2B firms have improved their CX a lot over the years. Even more dynamic and technological, the CX landscape in B2B will be an even more active one as we get closer to 2025. And the days of just being good at customer service or solving a problem are long gone. Businesses now need to provide a seamless, personalised and extremely efficient user experience for their clients. So, in this blog, we’ll look at the future of B2B customer experience and discuss the technology and the practices that will make the difference. We’ll show you how marketers can take advantage of these advancements…