Adweek, the world leader in the supply of marketing and advertising industry news, has declared about a strategic partnership with MiniMBA, a rapidly developing online education provider. The main objective of this teamwork is to introduce a package of online courses that would specifically target marketers attempting to professionalize their skills in a fast-evolving digital environment. The name of the new program is Adweek MiniMBA, which is aimed at the provision of convenient, flexible, and job-enhancing learning to those in marketing, entrepreneurs, and business leaders. Classes are targeted at the professionals of any level and will include such necessary courses…
Author: Alivia
All these initiatives are part of one of the biggest strategic projects of the giant semiconductor manufacturing company Intel Corporation to go ahead and outsource a lot of its marketing procedures to the global consultancy group Accenture who will employ the artificial intelligence (AI) processes in order to streamline the operations. This is accompanied by an overall restructuring initiative by the company, entrusted by the company CEO Lip-Bu Tan, which will also include laying-off a bigger percentage of the company workforce, both in its marketing and manufacturing units. The reorganization is an indicator of how Intel attempts to cut the…
Omnicom Media Group (OMG) one of the most reputable media services networks in the world has hired Shikhir Kapoor as General Manager Performance Marketing. The appointment signifies the strategic initiative of OMG to enhance its performance marketing and complement its leadership team owing to the increase in the demand of data-driven media solution. Kapoor is a marketing veteran who has spent more than 15 years of his entire career in digital and performance marketing fields, and he will lead the performance marketing efforts of OMG, both in terms of the clients and platforms and markets. A Strategy Leadership Addition It…
This has taken a new turn that is about to transform marketing as the world giant in the next-generation digital services and advisory company, Infosys has announced its strategic partnership with the well-known creative software company, Adobe. The team expects this joint effort to leverage the capabilities of Artificial Intelligence (AI) to advance marketing efforts to personalise, efficient and effective experiences to businesses across the globe. Introduction to the Collaboration Infosys and Adobe have partnered to promote use of AI technologies in marketing practices so as to allow businesses to provide personalized experiences to customers. With the combination of the…
In a major bid to bolster its advertising promise, Reddit has introduced two state-of-the-art AI-powered tools designed to let brands mine user conversations for valuable marketing insights. These tools, presented during the Cannes Lions International Festival of Creativity, represent the central one in the specified direction of Reddit implementation of the chance to provide advertisement with high-tech tools to create more efficient and interesting campaigns. Overview of Reddit’s New AI-driven Ad Tools Reddit’s most recent offerings comprise: Reddit Insights: A social listening app that uses AI to deliver fresh information about what is hot on Reddit and lets marketers isolate…
In an effort to complement its ability to do video marketing, Oktopost, top B2B social media management platform company has revealed a strategic move of acquiring another company, Milk Video, to advance the effort of making video editing easy among marketers. The acquisition will enable B2B marketing teams to produce more effective and interesting content to keep up with the increased need of scalable video technologies in social media platforms. About the Acquisition The fact that Oktopost has acquired Milk Video fits into its strategy to offer the most complete social media management solutions to B2B marketers. Oktopost by integrating…
It is a big step in the marketing sector as NIQ (formerly NielsenIQ), a worldwide innovator in consumer insight, declared this week its strategic alliance with WeArisma, an influencer marketing analytics firm. The partnership will help to give brands more information about the impact creator marketing can have on sales and brand perception. What Is Creator Marketing? Creator marketing is a type of marketing, which implies the collaboration with content creators (people who make interesting posts on Instagram, YouTube, TikTok, and blogs) to advertise products or services. As opposed to conventional advertising, creator marketing uses the trust and genuine connection…
Orinas Global, the renowned digital marketing agency in Japan, has introduced an array of detailed social media marketing services to enable business entities to improve their online status and growth sustainability. Orinas Global has an experience of more than ten years in the industry, the goal of the company is to strengthen brands globally by applying advanced methods and resources to boost their digital marketing activities. Who are Orinas Global Started in 2010, Orinas Global has become a force to reckon in the digital marketing industry. The agency is expert in social media marketing, influencer relations, content production and digital…
Google Cloud and Philips have teamed up in a first-of-its-kind collaboration to transform consumer marketing and digital asset management using the capabilities of artificial intelligence (AI). The partnership will enable brands to create customized customer experiences, efficient content generation process, and improve the brand consistency on the internet. Partnership backgrounder Philips, a multinational company in health technology has led in digitalizing the health sector. Using the power of Google Cloud with its strong AI and machine learning, Philips aims to bring its expertise in the field of consumer marketing to allow the brands to use the full potential of their…
There has been a significant move in the Indian edtech sector as PhysicsWallah has brought on Satish Sharma as its CMO. The company is doing this to help its marketing and grow its popularity among students all over India. About PhysicsWallah In 2016, Alakh Pandey started PhysicsWallah by making free physics lessons available on YouTube. With time, it has become a full-fledged edtech platform, giving students ready access to low-cost and high-quality education that prepares them for JEE, NEET and similar exams. It has rapidly expanded and in 2022, it became the country’s first edtech unicorn with a value higher…