Presidio is one of the world solution providers and other companies offering technology services and solutions and it has announced that Tina McNulty is to be the new Chief Marketing Officer (CMO). Reporting to Vince Trama, Chief Revenue Officer, McNulty will lead the global marketing team and will be responsible in positioning the company brand and generating demands as Presidio intensifies its efforts in AI, cloud and digital transformation. Strategic Leadership Appointment Tina McNulty joins Presidio after more than 20 years leading marketing efforts at renowned technology firms. Her recent tenure as CMO at ScienceLogic and senior marketing roles at…
Author: Alivia
At a time when businesses and consumers are increasingly becoming digitalized, and the consumer behavior is changing radically, traditional methods of monetization, like having an advertisement-dense site and charging a stiff paywall, are becoming obsolete very fast as far as online publishers are concerned. Although the methods have worked previously, it is currently making big losses in terms of revenue and viewership. This report delves into what is going wrong with the legacy models of monetization, what are the issues that publishers are grappling with in the current digital context, and what new models are emerging to make money over…
There is an increasing number of cases of chief marketing officers (CMOs) faced with a severe bottleneck in their intense involvement in the grafting of artificial intelligence (AI) into their strategies: insufficient measurement tools and obscure ROI models. Although the use of AI is intensifying in the field of industries, there is an increasing disparity between ambition and responsibility, which has the potential of limiting the realization of its potential in marketing. A survey of marketing leaders across the globe recently concluded that despite more than 70 percent of CMOs investing in the use of AI-powered applications, fewer than 30…
One firm that is accelerating the use of artificial intelligence in its marketing and advertisement processes is the Omnicom Group, which is among the largest advertising and marketing services firms across the globe. With the shift that the use of AI is creating in the way this company conducts its business, the industry experts and other stakeholders of the company believe that the revenue model of the company would also shift due to the changes AI will bring about. Omnicom was an organization that favoured the traditional model of client-based billing and human involvement in any type of creative process…
A cutting-edge technology by Google offers the possibility of being able to increase the digitally advertising business in India through the use of AI technology that allows simplification, optimization, and personalization of adverts. Google has launched a fresh and even stronger, set of devices of artificial intelligence enabled advertising tool in India, with an objective to change the way that businesses connect to their customers in the world wide web. At the Marketing Live India 2025 event, a new AI-powered ad suite was unveiled giving the Indian, a country with the promised smart automation, on-demand creativity, and real-time analytics to…
Auxia is a dynamo company that has come to boom the AI based marketing and introduced its new Agent in AI Analyst intelligence that is to rock the marketing market in the closest future. The findings enable the non-technical user to make reasonable decisions in a matter of few minutes interpreting the marketing actions as well as the marketing analytics independent of the necessities of data science as a body of knowledge. One of the initiatives of Auxia is to bring the agentic AI systems into the business processes by establishing the new AI-supported agent, thereby helping to raise the…
All these initiatives are part of one of the biggest strategic projects of the giant semiconductor manufacturing company Intel Corporation to go ahead and outsource a lot of its marketing procedures to the global consultancy group Accenture who will employ the artificial intelligence (AI) processes in order to streamline the operations. This is accompanied by an overall restructuring initiative by the company, entrusted by the company CEO Lip-Bu Tan, which will also include laying-off a bigger percentage of the company workforce, both in its marketing and manufacturing units. The reorganization is an indicator of how Intel attempts to cut the…
Shimona Chadha has been appointed as the Chief Marketing Officer of the company known as Persistent, a leading technology company based in the US which specializes in the digital engineering and modernization of large organisations. In this key position, Shimona will spearhead the marketing of Persistent across the globe making the company distinct to more customers. Why This Matters The captains of marketing such as Shimona are just like the seafarers of the ship. They go where the brand should move to and in what form it should be presented. They establish the most appropriate method of reaching people and…
The biggest provider of cloud services, Cloudflare, who protects approximately 20 percent of the internet, has already launched the Pay per Crawler mechanism that enables shopkeepers to receive money when AI-powered crawlers gain access to their content. This transformation will provide content creators with power and means to make money with the help of AI firms based on their data particularly when the conventional web traffic is waning. What Is Donaghy Pay per Crawl? Default Protection: AI crawlers will not be allowed access to new Cloudflare sites, unless the owner of the site specifically gives them approval. Choice & Pricing:…
The bill of two of the largest advertisement holding companies in the world, Omnicom Group and Interpublic Group (IPG), to merge has been approved by Federal Trade Commission, (FTC) under dismissive conditions. However, the merger is not absolute without a landmark buff which states that both of the companies shall need to vow not to trademark any political or ideology ad boycotts not to mention ad bonanzas of all sorts. It is the state which indicates the concern on the part of FTC which is the broader alarm about the issues of the power of the advertisements being abused to…