Serverless computing is an app development and execution framework where developers write application code and run applications without deploying or administering servers or back-end resources. Serverless is not \”no servers\”. Although serverless computing is not called that, the servers in serverless computing are operated by a cloud service provider (CSP). Serverless – the way those servers look, function and behave to the developer (the developer doesn’t see them, nor manage them, or do anything with them). With serverless computing, developers can write best front-end application code and business logic. All they have to do is write their application code and run them in…
Author: Alivia
Get new customers using social media and stay in contact with your existing ones. Facebook and Instagram are daily hubs of billions of people. If your company does not have a social media account then you are losing serious face time with customers. Thanks to its digital-collecting cred, social media is one of the most affordable and targeted channels to interact with your audiences and generate leads. Let’s dive in to social media uses that are most productive for business, and best practices for creating a social media strategy in this article. And of course, how to evaluate the social media ROI, and…
Demographics is an important part of your small business marketing campaign because it’s how you determine who the members of your audience are according to a few characteristics, wants and needs. For 20 years, marketers have become better at reaching the right individual or business decision-maker because of two factors: the growth of the internet and social media, and people’s willingness to post and re-post endless amounts of data about themselves 24/7. The kind of demographic information companies can get today is very precise and segmented well. That makes it a lot simpler and cheaper to identify those who might be…
Successful B2B lead generation means marketing qualified leads. In this post, we have talked about how to find MQLs and 10 helpful tips to make more MQLs. The advice covers everything from getting your sales funnel working to using videos and interactive content. They will teach you the power of a strong CTA, chatbots, and account-based marketing. Let’s see how the customer data platform can help you target and generate leads better. Implement these tips, and your MQL generation and B2B can significantly increase. Marketing qualified leads are important for a sales pipeline to be healthy. These leads are interested customers…
In today’s marketing, AI and artificial intelligence (AI) have redefined the ways in which organisations connect with customers, process data, and grow. But the performance of AI applications in marketing depends on a single thing: data. When it comes to integrating data and AI for marketing, we’ll keep in mind that effective data analytics are key to making the most of AI efforts. We’ll also connect this back to our earlier blog about Data-Driven Marketing: Make informed B2B decisions. Data & AI in a Single Mess the Future of Data and AI? AI is an animal of data. It’s a data-driven learning,…
Getting your message in front of your target audience is any B2B marketer’s ultimate goal. But as the economy tightens and executives’ expectations rise, many marketers may be wondering where to invest their resources: display advertising or search advertising? While it may seem like a choice or a choice, the truth is that the two strategies have a lot in common while also providing unique and significant benefits. Let’s take a look at the key differences between search and display advertising and how they fit together in the business world. What Is Search Advertising? Search advertising puts your ad in…
B2B video content marketing has transformed over the past few years. Gone are the days when a simple product explanation video would suffice. Today, your target audience is looking for more engaging, informative, and personalized video experiences. Technology plays a pivotal role in this evolution. The use of artificial intelligence (AI), augmented reality (AR), and personalized video messages offers viewers a more immersive experience. And this isn\’t just enhancing the buyer’s side of the journey—it\’s reshaping how B2B marketers strategize, create, and disseminate the content. Let’s take a closer look. The State of B2B Video Content Marketing The use of…
Let B2B businesses unlock the full potential of behavioral analytics. Improve lead scores, increase understanding, and refine messaging for effective trade marketing. As with all B2B marketing strategies, businesses are constantly looking for new ways to stay ahead of the curve. One tool stands out in this quest: behavioral analytics. Using behavioral insights, businesses can unlock a wealth of actionable data, allowing them to create more effective B2B marketing plans and actions. That’s a good thing. Understanding B2B Marketing Strategies The scope of activities related to promoting a product or service from one business to another defines the B2B business…