Introduction: Why Data Quality Matters in B2B Research In today’s data-driven world of business, organizations depend on insights that result from research to make strategic choices that affect their product development, marketing campaigns, customer engagement strategies, and so on. In B2B research, where purchase decisions are intricate, stakeholders are numerous and the processes are lengthy, quality of the data collected is paramount. Yet, data quality problems remain one of the most pervasive and underestimated challenges in B2B research. Poor data can skew the results, misinform strategy, and eventually have an impact on revenue and client satisfaction. According to research by…
Author: Alivia
The Human Side of B2B Branding Often for B2Bs, branding is limited to the functional equivalent – product features, pricing or service capabilities. However, with competition heating up and market maturation, these functional differentiators are not sufficient anymore. Enter brand personality is the set of human characteristics associated with a company. It’s a way of defining your brand as a person. For example, is your brand new and bold or trustful and factual? Accessible and approachable or authoritative and knowledgeable? While brand personality is commonly discussed in B2C marketing, it is equally critical in B2B. Customers don’t purchase solutions -…
Why B2B Service Leaders Should Care About the Zone of Tolerance Imagine this scenario: A long-term client calls to express frustration over a delayed service delivery. It’s not the first delay, and suddenly a contract renewal hangs in the balance. The service itself was competent, but the client’s expectation gap was exceeded. This is where understanding the Zone of Tolerance can make the difference between satisfaction and churn. The Zone of Tolerance is a cornerstone concept in customer service management. It defines the acceptable range of service performance from the minimum customers will tolerate to the level they ideally expect.…
Why Creative Testing is More important now than ever In an age of brands fighting for seconds of attention, creativity has been the heartbeat of good marketing. From strong visuals and smart taglines to emotive storytelling, creative work plays an important role in how the audience sees and connects to a brand. But to be creative is not just a matter of imagination – it’s about knowing how people as real people will react to it. That’s where Market Research comes in. Testing creative through market research transforms subjective opinions into measurable insights. User testing experiences can be beneficial because…
In today’s information age of business, businesses are spending a great deal of money understanding their markets on a deeper level. For B2B businesses, the paper says: “Thought is power – but business-to-business (B2B) organizations require sources of insight that are both rich and deep within a large context. That’s where Big Qual comes in. Big Qual represents the evolution of qualitative research, combining the depth of human understanding with the scale of digital data collection. It’s a new, technologically-enabled paradigm that is shaking up the way in which B2B organisations are discovering motivation, perceptions and decision drivers in the…
In a contemporary digital-first world, the customer experience almost ubiquitously starts with a search. Whether a person is searching for the closest cafe, a law firm, or a hospital, we all know that the first thing that comes up on Google defines someone else’s impression of that location. At the center of this discovery process is Google Business Profiles (GBPs) — one of the most powerful yet underutilized assets for local and multi-location businesses. In a contemporary digital-first world, the customer experience almost ubiquitously starts with a search. Whether a person is searching for the closest cafe, a law firm,…
From this we can see that Google’s algorithms are getting smarter than ever before and that it’s not so much about the quantity of backlinks that you receive, but more the high quality backlinks that you’re getting and how valuable they are. For marketers, entrepreneurs and SEO experts, the question isn’t if backlinks are important — it’s how to build backlinks that move the needle. In this guide, we’ll explain what high quality backlinks are in today’s SEO landscape, what strategies still work, which you shouldn’t use and how you can build a sustainable backlink building strategy for both rankings…
User behaviour online is evolving at a blinding pace. Traditional search engines, such as Google, are becoming smarter answer engines, built to handle direct and conversational responses instead of a list of links. With the arrival of advertisement and marketing AI applications such as Microsoft Copilot, SGE (Search Generative Experience) offered by Google, ChatGPT, the game of SEO is being rewritten. This has led to the creation of a new field of discipline – Answer Engine Optimization (AEO). For marketers, content creators and businesses, mastering AEO is no longer optional, but rather, is the key to remaining visible in the…
Building a new website is an exciting endeavour. But here’s the hard truth: without proper SEO for new website, your existence may be invisible to the potential visitors of your website. In 2025, SEO is not just about including keywords. It’s about creating a solid foundation that will help ensure your site is found, trusted, and optimized for long-term growth. This step-by-step guide to SEO for new websites takes you through the 9 critical steps, blending technical SEO best practices, content strategies, and authority-building techniques to set you up for success. Why SEO is important for new website Before jumping…
Whether you’re a life coach, or a business coach, or a health coach, one of the biggest challenges is not just finding clients – but, are consistently finding clients. Many coaches are fantastic self-starters, get some referrals or some wins on social media, and then things stall for a while, making their income unpredictable. However, Coaching Clients in reality is developing a sustainable coaching business needs a repeatable platform for coaching client acquisition – one that is not left to chance or short-term tactics. In this guide, we’re going to talk about something that you can use – plugged into…